SMYK is an international chain of children's speciality stores. The SMYK brand is hugely popular, with a recognition rate of up to 93% (according to the 2022 Kantar survey). The SMYK chain includes 220 high-street stores in Poland, an online store smyk.com, and the total of 40 own shops in Romania and Ukraine. In addition, own brands (Cool Club and Smiki) are available in more than 200 stationary stores and 10 online shops of Smyk retail partners in 23 countries in Europe and Asia.
The company's mission is to offer everything that children need and dream of. SMYK stores:
- the widest selection of products on the market for children from birth to 14 years of age,
- the highest quality products,
- attractive prices,
- professional service and specialist advice,
- numerous attractions and educational games for children.
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